When you search for something on Amazon, results are displayed based on factors that determine visibility and sales velocity. In this article, we deep-dive into the core variables of Amazon's search algorithm and how to align your product details to capture maximum traffic.
Sales Velocity is Key
Amazon's primary goal is to maximize sales per search. Therefore, the frequency and speed of your product transactions directly boost your placement. Offering promotional discounts or leverage working capital to restock quickly can keep your sales velocity high and rankings stable.